Why should I have a blog in the eshop?
The blog will help you with the SEO of your site and customers will come back to you.
Blog is the perfect free tool for building content marketing. Content marketing is a type of marketing where core value is content. And how to build content marketing better than using attractive, content-rich articles on blog.
Additionally, a valuable blog will quickly find its loyal readers. And it will be about the readers who are interested in your business, and you can try to convince these readers to buy on your e-shop.